Posted 3 Feb. 2022 at 18:42Updated 4 Feb. 2022 at 8:23 am
The contrast is striking. A few hours apart, the two behemoths that rule the digital advertising market have published their annual results. And while Google’s performance has boosted the action by 10%, allowing its parent company, Alphabet, to come close to 2,000 billion dollars in capitalization, the opposite treatment has been reserved for Meta. Facebook’s parent company saw its share price drop by 25%, plunging the group’s market value below $700 billion.
On the surface, however, the two giants operate in the same juicy market. The pandemic has accelerated the transition of businesses and brands, which all want to sell and communicate online. Conclusion, digital advertising is booming. Spending will increase by 20% in 2021 to reach 420 billion, according to Magna Global.