When Mark Zuckerberg wants to convert the world of luxury into a metaverse

Charcoal T-shirt and faded jeans, Mark Zuckerberg’s legendary uniform has long maintained the image of a high-tech billionaire with inexpensive tastes. Even if the Facebook founder’s T-shirt would not be just any, but a model made in Italy at his request, like his jackets, by the chic family house Bruno Cucinelli. In fact, in his way of life, the thirty-year-old is not always far from the codes of luxury. In 2021, he invested $53 million to acquire the opulent property of his dreams on the island of Kauai in Hawaii.

But today, it is above all strategically that Mark Zuckerberg intends to approach the sector. The Meta group which, in addition to Facebook in decline, Instagram account and WhatsApp and Messenger messaging, is it showing signs of running out of steam in the first quarter of its 2022 financial year? “Zuck”, as he is nicknamed, champions new proposals in the metaverse to “groups that see far and can invest.” The founder of Facebook is now courting luxury in broad daylight. Has the time for “Meta Porter” come? Some patrons believe in it and openly rejoice in it.

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