The Missing Piece In Google’s Pixel Puzzle

Okay, stop me if you’ve heard this before: Google is about to take hardware seriously.

Yeah, yeah, i know. I’m going to stop for a second while you regain your composure.

Look, I’m a big fan of what Google is trying to do with its Pixel products. If you’ve read my ramblings for long (or seen the multicolored NSFW “P” logo tattoos on various parts of me), you know how I feel about the Pixel’s place in the Android ecosystem and the critical role that he plays. (I’m just kidding about the tattoos, by the way.) (For now.)

But the truth is, we’ve been hearing the line “Google is about to get serious about hardware” for a long time – over and over again. At some point, you have to ask, “Uh, gang? When does it actually start?! »

Today is that day. I ask the question, publicly, here and now. But I am also cautiously conveying his optimism that the answer is being held up: “Right now – for real this time. »

All hot air aside, there’s only one way hope could happen. And it would require Google to overcome a major challenge that the company has yet to show any sign of being ready for.

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