Facebook retires politics, health and religion from ad targeting

Facebook retires politics, health and religion from ad targeting

Advertisers love the ability to target consumers very finely and on a very large scale. Starting January 19, thousands of categories, such as sexual orientation, will be removed. Facebook and Instagram users could soon no longer be targeted with ads based on their interest in certain sensitive topics, such as sexual orientation and political affiliation, … Read more

Netflix, Meta, Amazon, Google… Alert for tech stars on Wall Street

Netflix, Meta, Amazon, Google… Alert for tech stars on Wall Street

DECRYPTION – A stock market crash put an end to the irresistible growth of the digital giants. For the first time sowing doubt among investors. Friday, April 29, a wind of panic seized the Nasdaq index which brings together the cream of American technology stocks. In a single session, it fell by 4.17%, the worst … Read more

Meta Pauses Recruitment for Facebook Gaming and Messenger Kids

Meta Pauses Recruitment for Facebook Gaming and Messenger Kids

Despite a good first quarter, Meta decided to pause recruitment for its teams working on a competitor to Zoom and on the creation of shopping functions. Several other services are also affected by this decision, such as Facebook Dating, Facebook Gaming or Messenger Kids. In a recording obtained by The edgeMark Zuckerberg says layoffs are … Read more

Facebook continues to attract new users

Facebook continues to attract new users

Despite controversies, scandals and regular calls to let it go, Facebook and its dependencies (Instagram and WhatsApp, among others) remain absolutely essential daily services for hundreds of millions of people. And Meta, the group that oversees these web behemoths, has nothing to complain about. The results for the first quarter confirm the good health of … Read more

Facebook Pay will soon be renamed Meta Pay

Facebook Pay will soon be renamed Meta Pay

Facebook Pay was launched by Meta, then known as Facebook, in 2019. It allows users to send and receive money across its family of apps, including Facebook, Messenger, Instagram and WhatsApp. This includes person-to-person, business-to-business, and business-to-consumer payments. The name change follows the renaming of the global company, which runs Facebook, Whatsapp and Instagram, among … Read more

Facebook must resell Giphy, orders UK competition authority

Facebook must resell Giphy, orders UK competition authority

The American group does not want to part with this huge library of GIFs and announces that it could appeal. This is the first time that he has been ordered to abandon an acquisition. It’s a thunderclap for the Meta group (ex-Facebook). For the first time in its history, the American company is called upon … Read more

A year after foraying into audio, Facebook is turning away from the market

A year after foraying into audio, Facebook is turning away from the market

Remember: at the beginning of 2021, the Clubhouse application was widely talked about following the registration of several celebrities such as Elon Musk or Mark Zuckerberg. Accessible and efficient, the concept of the application is based on multiple audio rooms that can be joined to participate or more simply to listen silently like a live … Read more

Facebook, Gafam district

Facebook, Gafam district

CHRONICLE – Flickering Facebook, the battle for housing and the nationalization of EDF: Jacques-Olivier Martin’s notebook. Should we erase the F of the famous Gafam? With a capitalization of 650 billion dollars, Facebook weighs more than a quarter of the value of the kings of tech. The Californian firm is still a digital giant (40 … Read more

Facebook has met an end point to the section dedicated to students

Facebook has met an end point to the section dedicated to students

The Facebook company, recently renamed “Meta”, started out as a platform to connect students from the same university. In the sense that the main targets of Mark Zuckerberg were young people. The social network then enjoyed worldwide success with all generations combined. In September 2021, Facebook went back to its old ways to launch a … Read more