soon a strong return of the chronological news feed

Good news: the timeline feed will soon be making a comeback on Instagram. The boss of the social network has indeed announced in a video that several types of displays will be tested in the coming months.

The Instagram app icon // Source: Brett Jordan via Pexels

As announced last month at the US Senate, the timeline feed is making a comeback on Instagram. The latter had disappeared from the application in 2016, to the chagrin of users. It had been replaced by the well-known algorithmic feed, organized according to the publications having received the most reactions. The abandonment of this chronological news feed had been the subject of much criticism from users. Some may even be thinking of deleting their Instagram account.

Three news feeds being tested on Instagram

But things are changing on the side of Instagram, which regularly seeks to renew itself. Thus, according to Adam Mosseri, the CEO of Instagram, the very first tests have begun for the establishment of three different publication feeds for the news feed, including a purely chronological one. The boss of the social network details the changes in a video posted on Twitter, as well as on Instagram.

Test flow changes 👀

We’re starting to test the ability to switch between three different views on your home screen (two of which would give you the option to see posts in chronological order):
– Residence
– Favorites
– Following

We hope to launch them soon. More soon. ✌🏼 pic.twitter.com/9zvB85aPSp

— Adam Mosseri (@mosseri) January 5, 2022

Adam Mosseri explained the differences between the three post streams that will be available:

  • Homepage (Residence), which is the current feed, based on user reactions and interests.
  • Favorites (Favorites), a feed to personalize with your favorite accounts.
  • Followed (Following), which allows you to see the latest publications of the accounts followed chronologically.

Note that the “Favorites” view will also display a chronological view of messages. The choice between these three feeds will apparently be made via a drop-down menu placed at the top left, in place of the current Instagram logo.

Adam Mosseri in the video specifies that tests are already deployed, but also that these changes will be available to all users during the first half of 2022.

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