Samsung unveils its new TV campaign, dedicated to the Bespoke Jet vacuum cleaner – Samsung Newsroom UK

Discover the TV spot by following this link.

Samsung Electronics France returns to TV with a campaign called “Suction revisited, from A to Jet”, which highlights the suction power, the exceptional performance in terms of hygiene and the design of the Bespoke Jet. The 30-second spot will be broadcast from May 16 to June 12 on TF1, M6, France 2 and many TNT channels. The campaign is aimed primarily at 35-59 year-olds: 88% of them should have seen the spot 7 times on average. It will then be declined on social networks, where it should produce nearly 30 million views.

Unfailing efficiency

The TV spot reviews the many features of the Bespoke Jet. Lightweight (1.44kg[1]), it allows you to move around and vacuum all surfaces: floors, sofas, stairs, under beds, or even window blinds. Pet hair, glitter, dust… nothing escapes the Bespoke Jet, whose suction power can reach 210 AW[2] ! And thanks to his 5-stage multi-layer filtration system, it captures 99,999%[3] particles.

Once the cleaning is finished, the user puts the Bespoke Jet back on its support, which incorporates a Clean Station™. This uses Samsung’s Air Pulse technology to automatically empty the vacuum’s dust container without any fine particles escaping.[4]. By avoiding releasing dust into the air at this key stage, Samsung thus ensures an optimal level of hygiene.

The Bespoke Jet is equipped with a large capacity battery allowing it to vacuum for 1 hour[5]. It is then possible to replace it with a spare battery (sold separately).

Inspired by Samsung’s Bespoke vision, the Bespoke Jet sports a sleek and elegant design, allowing it to fit easily into any interior. It is available in three colors: Midnight Blue, Misty White and Woody Green.

[1] Appliance body, excluding Clean StationTM

[2] Suction tested to IEC62885-2 Cl. 5.8, at inlet of non-power tool, using Jet mode. According to tests by SLG Prüf- und Zertifizierungs GmbH

[3] Tested in accordance with IEC 62885-2, CL.5.11 using Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary based on actual usage conditions.

[4] Tested in accordance with IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary based on actual usage conditions. Design of particles whose size varies from 0.5 to 4.2 µm.

[5] The run time listed is for minimum power level with a non-powered tool attached. Results may vary based on actual usage conditions.

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