Samsung Takes India’s Phone Crown, But Xiaomi Remains King Of Smartphone Segment: Report

Electronics giant Samsung had an excellent March quarter in terms of smartphone sales in India. According to a research report – as well as an earlier CNBC-TV18 report – Samsung led 5G smartphone sales in the first quarter of the year, with 23% market share, followed by Xiaomi at 18%.

As it concerns global smartphone sales were affected, Chinese smartphone giant Xiaomi continued its stranglehold on the Indian smartphone market, accounting for 24% market share in the first quarter of the year, according to a report published by Cyber ​​Media Research (CMR).

Xiaomi was followed by Korean electronics giant Samsung, which grabbed 19% of the market, while realme (15%), Vivo (14%) and OPPO (8%) made the top five in the rankings. smartphones.

In its “Indian mobile handset market” Review Report”, CMR further stated that even though 5G shipments in India increased by more than 300% compared to the first quarter of 2021, overall smartphone shipments in the country increased by 1.6% during the same period.

“5G smartphone shipments showed a solid growth in the first quarter and the global smartphone market recorded a considerable growth of 16% compared to the pre-pandemic period in 2019,” said Menka Kumari, analyst at Industry Intelligence Group, CMR.

In the featurephone (non-smartphone segment), Samsung was ranked third, accounting for 15% of all sales. itel Mobile took first place with a 23% market share, while Lava (22%, second), Nokia (8%, fourth) and Karbonn (3%, fifth) complete the top five in this segment.

The overall feature phone segment declined by 43% due to supply-side constraints, an increase in price plans and “rising inflationary trends”. The 2G segment decreased by 42% and the 4G segment by 50%.

Featurephones 1Kumari added that the smartphone industry continues to face major headwinds, such as global supply chain pressure due to the pandemic and shortage of semiconductors. “While the first two months of the quarter remains muted, March bucked the trend, with growth picking up,” Kumari added in the research note.

Notably, the report states that the affordable segment (under Rs 7,000) declined, while high-end smartphones (over Rs 25,000) increased by 58%.

Regarding its outlook for this year, CMR said that it estimates that smartphone shipments will cross the 1.7 crore mark by the end of 2022.

“For the second quarter of 2022, CMR estimates point to potential annual growth of 5-8% in smartphone shipments. We anticipate that the second half of 2022 could see some easing of supply-side constraints. Consumer demand for the high-end smartphone is determined to remain robust, with demand remaining limited in the affordable segment of the market,” Kumari added.

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