Samsung Electronics is accelerating its research and development of technologies related to the metaverse. Its objective is to fuel its new engines of growth. Thus, it joins the long list of global technology companies that are betting big on this new field.
New, Samsung Vice President Han Jong-hee raised the subject with a number of employees. According to the sources, he reaffirmed the company’s plan to undermine “the Samsung version of the metaverse”.
“We are going to create the Samsung version of the metaverse. I ask you, dare to come up with ideas and let’s make them happen,” Han said. This is reported by the Yonhap news agency.
It was not the first time that the senior executive mentioned the need to delve into this emerging technology. It is worth remembering that the metaverse is considered the next big thing in the global technology industry.
In November, Facebook permanently changed its name to Meta. The group believes that the metaverse is ” the next evolution of social connection”. Its CEO plans to invest some 10 billion dollars in this new technology.
At the annual meeting of shareholders in March, Samsung’s vice president chose the metaverse and robotics as new areas of growth. “We will launch metaverse devices and solutions. It’s going to allow customers to experience the new technology, where they are,” he said at the time. Back in Spain in February, Han also made similar remarks during MWC 2022 in Barcelona.
Samsung uses the metaverse for various purposes
Samsung, the world’s largest maker of memory chips and mobile phones, recently set up a task force dedicated to this area. He would develop a virtual reality headset as Galaxy as the first metaverse-related product.
Samsung Searchthe company’s Device eXperience (DX) unit R&D center is investigating “display technologies and next-generation device prototypes,” as well as various usage scenarios, according to the company.
Samsung too used the metaverse for marketing and entertainment purposes. The company has integrated a virtual store, Samsung 837X. It’s a replica of its real-life New York flagship store, set on the Decentraland blockchain-powered virtual world to showcase its latest flagship Galaxy S22 series.