Since the release of its Galaxy S22 range, Samsung has experienced some setbacks. Its partnership with AMD, quite discreetly mentioned elsewhere, does not result in performances as impressive as expected. Accused of having limited the performance of its smartphones (“strangulation”) on certain applications and to reserve the full power of its latest Exynos for benchmark applications, the brand has deployed an update in recent weeks allowing its customers to manage the optimization of their product themselves.
Its Exynos 2200 does not meet the same success as the Exynos 2100 released on the Galaxy S21. Even chosen for the very recent Exynos 1280, integrated into the Galaxy A53 5G, which delivers less successful performance than expected.
During a meeting with his teams, the president of Samsung Electronics, TM Roh, uttered a little sentence that leaves you rather pensive. The company will indeed seek, in the future, to develop an AP (for application processor, a chip usually designed for the operating system) designed for its Galaxy smartphones. If the Exynos is a homemade chip, it is however not manufactured in the only but to be deployed on Samsung smartphones. Vivo and Meizu have in the past been able to benefit from the South Korean giant’s platform. According to XDA-developers, developing its own AP could mean that the firm wants to improve the link between hardware and software in its smartphones, in particular to settle the thorny question of performance management and autonomy. Two points which are not really the strong point of its most recent models.
A choice that could also prove to be wise for its support for its ecosystem and the interoperability that the firm is beginning to create between its various Galaxy-branded devices.