Samsung Electronics wins the 71st iF Design Awards 2022 – Samsung Newsroom UK

On the occasion of the International Forum (iF) Design Award 2022, a prestigious German international design competition, Samsung Electronics Co., Ltd. received a total of 71 awards, including 3 Gold Awards for the mobile projector Le Freestyle, the Galaxy Z Flip3 smartphone and the cordless vacuum cleaner The Bespoke Slim. The company is the one that received the most awards, among 11,000 applicants, from 57 countries.

Founded in 1953, the iF Design Award competition takes into account different criteria, including differentiation and impact in 9 categories: product, packaging, communication, professional concept, interior architecture, architecture, service design, user experience ( UX) and user interface (UI).

“When we design a product, we strive to make the link between the evolution of values ​​and technological innovation. said Jinsoo Kim, Executive Vice President of Corporate Design Center, Samsung Electronics. ” This is why we are committed to providing an experience that meets all user expectations, while helping to improve their daily lives. »

3 Gold Awards for products that deliver personalized experiences tailored to different lifestyles

The Freestyle is a mobile projector that can rotate 180 degrees to display a 254 cm diagonal image, whether on the wall, ceiling or even on the floor. The Freestyle is ultra-portable and can be held with one hand. The user thus has the possibility of carrying it and installing it easily everywhere. It can also be used as a Bluetooth speaker or mood lamp projecting different colors.

The Galaxy Z Flip3 foldable smartphone has been awarded for its iconic and compact design, as well as its high-end features, which has a personalized mobile experience. Thanks to its unique design, when deployed, it offers all the functionality of a smartphone, while offering a minimal footprint when folded. Its new exterior screen is 4 times larger than on the previous version, allowing you to view your notifications and messages, or even take a photo quickly, even when the smartphone is folded.


The Bespoke Slim stick vacuum also won a Gold Award for its sober design, which allows it to fit into any interior. Inspired by Samsung’s Bespoke vision, which consists of offering personalized products adapted to everyone’s lifestyles and tastes, it has been designed to optimize the user experience, whether it is storage or even how to empty the dust container.


Award-winning products and user interface

With 71 awards, Samsung Electronics stood out in all categories of the iF Design Award 2022, including Product and User Interface.

In addition to the 3 Gold Awards, the Neo QLED 8K TV, the Bespoke French Door refrigerator and the Galaxy Buds2 headphones were also awarded in the Product category.

The One UI 4 interface of Galaxy smartphones, which offers the possibility of personalizing one’s device, and the Galaxy Upcycling at Home program, which makes it possible to transform old smartphones into connected domestic devices, have meanwhile been recognized for the excellence of their design.

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