Ming-Chi Kuo has posted a new tweet rumored, this time on Apple TV. The analyst often well informed in the past estimates that Apple could launch a new model by the end of the year. Its particularity would be to optimize the costs of this model, which may mean that it would be sold cheaper than the current Apple TV, displayed from 199 €.
What could Apple play to cut prices? We can’t imagine an Apple TV without 4K, but maybe this model would do without HDR or Dolby Atmos? The Apple A12 of the current version is not very young, but perhaps Apple could integrate an even older model to reduce its production costs? One could imagine a different format, with an Apple TV that would be reduced to an HDMI key like some competitors, but a noise from the hallway signaled that Apple had tested and rejected this option.
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Another hypothesis, the Apple TV 4K could remain technically identical, but sold at a slightly reduced price. Either way, this isn’t the first time there’s been talk of a new Apple TV, but previous rumors didn’t support any cost-cutting. Last year, Mark Gurman evoked a new device on the contrary more complete, which combined a HomePod and a camera, in addition to the current Apple TV part.
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Has Apple questioned this product and is now betting more on the entry level? We can also think that the range would have two models, this new, more complete Apple TV which would be sold significantly more expensive, and a product close to the current version which would, on the contrary, drop in price. We may know more this fall.