PSG, third most followed club on Instagram

The least we can say is that Lionel Messi did not really realize the designated season under the tunic of the PSG. Arrived with great fanfare last summer when he left the Catalonia for the first time in his professional career, theArgentine never seemed to find the right carburation. The figures are quite telling: in 31 matches, the Pulga only scored 9 small goals. From now on, while his presence in the red and blue workforce may no longer be in doubt next year, it will all be for him to carry a completely different face during the 2022-2023 financial year.

But if an acknowledgment of failure can be established on the green rectangle, the preponderant factor in short, we cannot really say that on a marketing plan its location was a mistake, quite the contrary. Admittedly, his signature was a masterstroke in terms of image, which brought the brand PSG in a new dimension. Just watch the progress of the capital club on the social network instagram to be convinced.

A more than notable development

In fact, according to a study by the organization Ticketgunthe PSG is the club that has experienced the biggest evolution on instagram this season. In less than a year, the Rouge et Bleu have obtained more than 20 million additional subscribers. The second team to experience something somewhat similar is Manchester United with more than 13 million additional subscribers. Inevitably, this impressive progression is directly correlated with the recruitment of Lionel Messi. Proof of this impact, the PSG won nearly 24% more subscribers just a week after he landed in Paris. Now the PSG is the third most followed club on instagram with 52.8 million subscribers. On the other hand, if the Ile-de-France team wants to be close to the summits at this level, there is still a lot to do since, as we suspect, the FC Barcelona (102.4 million) and the real Madrid (106 million) largely monopolize the first two positions in this ranking.

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