MWC: debacle for Huawei smartphones, which tries to save face

In Barcelona, ​​Western sanctions are effective. Not those against Russia and its offensive in Ukraine. Those dating back to Donald Trump in 2020 have brought Huawei to its knees. Accused of very close proximity to the Chinese state, these have prevented Huawei from winning the first place in the world smartphone market by preventing the group from having access to Google services (Android), to American star applications, and above all to the latest 5G modems.

To save face, the Chinese brand is doing everything as before. Before the pandemic and the sanctions. Their last conference at the MWC now dates back two years. Traditionally the first conference of a manufacturer at the start of the Mobile World Congress in Barcelona, ​​the Chinese giant has respected habits. To fight downgrading. Except that all the details do not deceive. Formerly in a hotel in the city center in real life. Now covid obliges, the conference was largely virtual from China, being followed in a hotel at the end of the metro line in the Barcelona suburbs. Huawei’s situation in smartphones is also in France and Europe close to the terminus. Huawei’s sales collapsed by 90% last year, to just 1% market share, falling from 4th to 8th position in the market according to the firm Counterpoint.

Computers instead of smartphones

Before Huawei unveiled its powerful smartphones, hoping to clinch the world’s top spot. Now, many computers are presented instead of smartphones. The MateBook X Pro at 1899 euros is impressive. A concentrate of technology which makes it possible to set up the famous “Super Device” presented by Huawei this Sunday. Ease of document transfer from a tablet to a computer from your smartphone. A version of AirDrop that made Apple successful. There remains the Achilles heel: no one buys Huawei smartphones anymore. What’s the point of being able to easily transfer photos to your computer if you don’t have a compatible smartphone?

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