Microsoft Store fills up just before launch

The new Microsoft Store policy on Windows 11 seems to convince publishers. Some giants like Discord and Epic Games launch their applications on the Windows store.

With Windows 11, Microsoft wants to (re) give interest to the application store preinstalled on its operating system. Apart from its navigation issues and bugs, Windows 10’s Microsoft Store was notably empty, or rather only filled with malicious apps that Microsoft didn’t filter out to inflate its store stats.

For its new system, Microsoft announces a series of measures that are beginning to bear fruit. Popular applications join the Microsoft Store just before the launch of Windows 11. We had already noted the addition of WinZip and OBS Studio in recent months.

“Classic” apps in one convenient place

The philosophy of the Microsoft Store with Windows 11 has changed. No more mandatory “UWP” apps, or even packaging systems asking developers to rework their apps. From now on, it is possible to “stupidly” integrate an application on the Microsoft Store as one would offer its installation file directly on the official site. The operation is the same and the download can even go through the publisher’s network rather than that of Microsoft. The commission then falls to 0%, thus erasing the last reproaches or doubts that the publishers could have.

Windows 11: Microsoft Store fills up just before launch
The new Microsoft Store promises to work // Source: Microsoft

So what’s the point of downloading from the Microsoft Store if you find the same application as by downloading it directly from the official site? Ease of access and the possibility in the long term of finding all its applications in the same place in a more practical way. The store also has the benefit of now being fluid, efficient and pleasant to use.

A few days before the launch of Windows 11, Microsoft has therefore toured the applications that the firm has managed to install in its store on time. There are still some big names.

  • Discord
  • Zoom Cloud Meetings
  • KakaoTalk
  • Luminar AI
  • music maker
  • VLC
  • Team Viewer
  • Adobe Acrobat Reader DC
  • LibreOffice
  • Microsoft PowerToys
  • Microsoft Visual Studio Code
  • Microsoft Visual Studio Community
  • Reddit
  • Wikipedia
  • ICT Tac
  • Lyft
  • Quizlet
  • tumblr
  • Opera
  • Yandex Browser

You might be surprised to find apps from Microsoft just added now. Yes, even Microsoft refused to publish some of its applications on the Windows 10 Microsoft Store. This shows the extent of the damage to be repaired.

Another interesting element to note: the presence of Opera and Yandex Browser in the Microsoft Store. The store is now open to alternative browsers, regardless of the rendering engine used. Previously, browsers must use Microsoft Edge’s rendering engine. A rule inspired by iOS that forces browsers to use the Safari engine.

The special case of Epic Games: shop within the shop

There is a rather amusing case among the applications added to the Microsoft Store: that of the Epic Games Store. The publisher of Fortnite indeed offers not its flagship game, but downright the entire store of video games that it already offers on Windows. It is a direct competitor of Steam and the Microsoft Store, which is found in the Microsoft Store.

Windows 11: Microsoft Store fills up just before launch

This is not the first time that we have learned of the addition of a store from another publisher to the Microsoft Store. During the presentation of Windows 11, Microsoft announced the addition of Android applications through the Amazon App Store. It was then a real integration with the Windows 11 store. There, it’s different, you would have to download and install the Epic Games Store which will launch completely independently of the Microsoft Store.

The Epic Games Store is coming to the Windows Store! Microsoft leads the industry again with Windows, now an open platform with an open store.

— Tim Sweeney (@TimSweeneyEpic) September 28, 2021

For Epic Games too it is a small victory. Indeed, for Tim Sweeney, boss of Epic Games, this is the demonstration of a platform open to healthy competition. He will obviously not fail to use this example in his lawsuit against Apple and Google concerning mobile platforms.

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