Instagram is finally testing 60-second Stories

Are 60-second Stories on Instagram coming soon?

The new feature was discovered by leaker Alessandro Paluzzi last month: Instagram is testing a new format for Stories, which allows videos to be shot up to 1 minute, without cutting.

Concretely, the longest stories will no longer be divided into 15-second fragments, which will make them significantly easier to use. Indeed, it will no longer be necessary to apply a filter on each Story, or to try to match the same music on two videos. Instagram therefore offers its users time savings and above all better accessibility for one of its key features.

The social network has also confirmed to the American media social media today the launch of this test, with a small group of users:

The ability to create longer Stories posts is highly requested by our community. We’re excited to test 60-Second Stories so people can create and view Stories with fewer interruptions, the social network explained.

Two objectives: to develop creativity and strengthen Instagram’s strategy

Behind the desire to offer better accessibility to its users, Instagram also wants to add its overall strategy, which is based on highlighting the video format. Indeed, Adam Mosseri, head of Instagram, announced last July that he wanted to put video more prominently on his platform, and this is confirmed today with the test of longer Stories:

The aim is to provide greater creative freedom, and to further integrate the app’s various video options to streamline its creative tools and functions, the Instagram manager confirmed.

With this new test and the removal of IGTV last month, Instagram therefore seems to be working hard to develop its functions related to the use of video. It’s also easy to imagine that Instagram is looking to compete with its main competitor, TikTok.

Source: Social Media Today

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