Threads, Instagram’s messaging app for sending photos, videos, messages and statuses to close friends, will shut down in December 2021. This announcement was spotted by the engineer and researcher of ”app Alessandro Paluzzi on Twitter.
– Alessandro Paluzzi (@alex193a) November 9, 2021
Features too similar to those added by Instagram
Launched in October 2019, the standalone app will no longer be supported by the end of December 2021, confirming the latest rumors circulating about its imminent closure. Instagram will begin warning Threads users on iOS and Android starting Tuesday, November 23, to encourage them to return to the parent platform to continue their private conversations. When support ends, they will be disconnected and the Threads app will be permanently removed from the App Store and Google Play.
The Threads company explained to TechCrunch that this decision was made because of many features loved by Threads users that have already been integrated or are in the process of being rolled out on Instagram. With this closure, the platform will thus be able to focus on the evolutions of messaging for its application, without having to multiply its efforts between the two interfaces. Threads features should soon all be available within Instagram.
Towards a cross-platform experience between Meta messengers
a redesign implemented last year, which offered the possibility of sending messages to all its contacts, and no longer only designating those as its “close friends”, and easier navigation between the different functionalities, the application Threads failed to find its audience.
This closure comes as Meta (the new name of the Facebook group) has accelerated the merger of its messaging applications, and in particular the interoperability between Messenger and Instagram Direct, thus allowing users to be able to chat with their friends present on the two applications. . Eventually, this cross-platform messaging experience should also integrate WhatsApp, which is used by more than 2 billion users.