Instagram beaten by the social network Snapchat last January!

Snapchat would be more popular than the Instagram application among 15-49 year olds. We give you more details.

Snapchat overtakes Instagram! The app was the most visited in France last January. MCE TV gives you more details.

Snapchat still seduces

Created in July 2011, the Snapchat app still seems to enjoy great popularity. Video filters and Stories still appeal to a large number of young people. And these are not the only ones. Uh no.

Indeed, in January 2022 in France, the Snapchat users are between 15 and 49 years old. According to figures from Médiamétrie and the social network, Snap took advantage of the health context to see its popularity explode. Without too many surprises.

Last January, the social network account 25 million monthly users! Just that. Which is 26% more than in 2020. There were also 17.9 million daily users. This means an increase of 32% over the same period.

Snapchat is therefore gaining ground. It becomes the 4th most visited app every day for all ages! Besides, the app to the ghost exceeds Instagram!

Indeed, Instagram has 14.9 million daily visitors. On the podium of the most used apps, we find Facebook in first place with 20.9 million visits per day. Just that !

Followed by Google at 18.4 million and WhatsApp at 18.2 million. Messenger comes just after Snapchat in 5th position with 16 million visits per day.

Among 15-49 year olds, the Snapchat app seems to be very successful! She dominates the Top 10 with 12.9 million daily users. Which is equal to 57% of users in this age group! Just that.

Instagram outdated

Snapchat therefore seems more popular than Instagram and Facebook on the 15-49 age group. Facebook account 12.3 million people who use it.

Instagram comes next with 10.8 million only. WhatsApp comes behind with 10.5 million. TikTok is in last place with 5.7 million daily users.

On the other hand, you should know that Snapchat is very popular with people aged 35 and over. Although a large majority of app users between 15 and 24 years old.

But among 35-49 year olds, the number of daily visitors has increased by 62%! Just that. That’s 4 million new fans on Snapchat.

“We really saw an acceleration of use on all messaging platforms during the first confinement. » explains Bertrand Krug, from Médiamétrie. He specifies that this was logical since the French were connecting to maintain the link with their relatives.

Moreover, Snapchat is much more than just filters to offer. Indeed, the social network uses augmented reality to attract advertisers. French media content is also popular.

Most fans are dreaded by the “Discover” part of the app. Moreover Snapchat is developing a new “Dynamic Stories” format. Just that !

This will make it possible to distribute publications directly from the content already available on the web. In France, Foot Mercato, GQ France, Le Figaro, Marie Claire, Vogue, Femme Actuelle, Gala and Paris Match were the first followers of this format. Eh yes.

Snapchat becomes more attractive than other apps like Instagram! Stay tuned, up close.

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