Huawei still believes in its future in smartphones

Posted 9Jul. 2021 at 9:40 amUpdated July 9. 2021 at 10:27

Sitting in the café of the Hôtel du Louvre, opposite the Comédie-Française, William Tian is smiling and relaxed on this sunny Thursday morning. Yet the pressure on his shoulders is enormous. A month ago, the ex-boss of Huawei in Germany was bombarded president of the smartphone activity for all of Europe of the Chinese giant. Right when Huawei is struggling against US sanctions that have hit it hard on the Old Continent.

The market share of the Chinese industry has melted like snow in the sun since its smartphones can no longer automatically embed “killer apps” such as Facebook or WhatsApp, nor obtain automatic updates from Android. The former world number one now holds only 2% of the telephony market in Western Europe, compared to 20% at the peak of 2018, according to Strategy Analytics. At the end of 2020, Huawei was even forced to sell its entry-level brand, Honor.

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