Huawei continues to sink, but a silver lining is on the horizon

The brand shipped “only” 14.19 million smartphones in the first quarter of 2021, far behind the top 5 formed by Samsung, Apple, Xiaomi, Oppo and Vivo.

2019 and the American decree that prevents Since Huawei from working with American companies and equipping its smartphones with Google services, the brand continues to lose momentum. Even if the manufacturer had managed to stay afloat by focusing on the Chinese market, its latest sales figures have literally collapsed. Thus, after being dislodged from the top 5 of the biggest smartphone sellers in the world – a ranking in which it once visited the first place – the brand had a difficult first quarter.

According to Search for counterpointsales of smartphones stamped Huawei would have represented only 4% global shipments during the first quarter, far behind those of the fifth-placed Vivo (10%). We then find Oppo in fourth (11%), Xiaomi in third position (14%), then Apple second (17%) and finally Samsung, still the world’s leading smartphone seller in the first quarter (22%).

Credits: Counterpoint Research

In total, the Chinese giant would have shipped “only” 14.19 million smartphones during the first quarter, a figure significantly lower than the records of the past. However, the global smartphone market is on the rise again this quarter, with significant growth of 20% compared to the same period in 2020. A total of 354.94 million smartphones have found takers this quarter according to Search for counterpoint.

HarmonyOS the saviour?

It remains to be seen whether Huawei will manage to raise the bar with the launch of HarmonyOS, its alternative operating system to Android. Huawei’s OS has already managed to gather no less than 10 million users a week after its launch, according to the brand, a small feat that could still accelerate with its deployment on future high-end smartphones. the brand. As a reminder, Huawei plans to equip no less than 360 million devices with HarmonyOS by the end of the year.

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