It is decidedly not the great love between the first leaders of WhatsApp and the current management of Facebook. The company’s former commercial director, Neeraj Arora, has just spoken in a Twitter feed and his words are not kind to the firm of Mark Zuckerberg, which bought the messaging service for 22 billion dollars in 2014.
He took advantage of an old tweet from 2018 by WhatsApp co-founder Brian Acton, where the latter said ” It’s time to uninstall Facebook to bounce back. Neeraj Arora explains as follows:
Today, WhatsApp is Facebook’s second largest platform (even larger than Instagram or Messenger). But it’s only a shadow of the product we put our hearts into and wanted to build for the world. And I’m not the only one to regret that it became a subsidiary of Facebook.
But the former executive goes even further in his charge by specifying: ” No one knew at first that Facebook would become a Frankenstein monster that would devour user data “. He therefore calls for awareness in the world of Tech to change current business models.
And precisely, as our colleagues from Business Intern, Neeraj Arora co-founded an ad-free platform called HalloApp that does not collect any personal data and rejects influencer marketing. The idea is simply to connect with your loved ones.