Facebook, Instagram and Messenger three most used social networks

This is a study conducted by the Awitec agency that reveals it. Data collected last January. The 4 entities of the Meta Group, the former Facebook Group, occupy the first places in this list. But if Facebook remains in the lead, Instagram has benefited the most from the health crisis


In Guadeloupe, 51.4% of the inhabitants are part of the 25-64 age group and that those over 65 represent 29% of the population, it is the Facebook network that takes the lion’s share. Each month with 188,400 users, it reaches half of the population.
Overall, Facebook, Instagram, Messenger and Audience Network, four entities of Meta (former Facebook group) reach 290,000 Guadeloupeans each month. And the figures could be higher with the Whatsapp network, the study of which could not delete data. Whatsapp is indeed part of the daily lives of Guadeloupeans of all age groups.

Last month, the Facebook network alone brought together 188,400 Guadeloupean users, or 50% of the global population. 53% of these users were women, 47% men.
We also know that:

– 11% of its users are between 13 and 24 years old
– 24% between 25 and 34 years old
– 21% between 35 and 44 years old
– 20% between 45 and 54 years old
– 24% over 55 years.

A second place acquired thanks to the health situation

If we therefore exclude the figures relating to the result of Whatsapp in Guadeloupe, it is the Instagram network that takes pride of place. The network has particularly taken advantage of the health crisis, and in particular periods of confinement, to create a real enthusiasm on the part of Guadeloupeans. And in this regard, 2021 confirmed the trend that had emerged in 2020.

In 2019, Facebook was worth twice as many users as Instagram in Guadeloupe. Today, Instagram is used by 48% of Guadeloupeans each month. And Internet users already believe that Instagram could be on par with Facebook by the end of the year or, at the latest, during 2023.

In January 2022, 179,200 Guadeloupeans found themselves on Instagram, i.e. 48% of the overall population. Among them :

51% were men and 49% women.
On average, 162,000 Guadeloupeans gravitate to Instagram. Among them :

– 38% between 13 and 24 years old
– 29% between 25 and 34 years old
– 16% between 35 and 44 years old
– 10% between 45 and 54 years old
– 7% over 55 years old

Facebook, Instagram and Messenger…

Overall, of the 279,100 people who use Facebook and Instagram every month in Guadeloupe:

– 117,100 only use Facebook and not Instagram
– 93,100 only use Instagram and not Facebook
– 68,900 use both social networks

In January 2022, the Messenger network had 113,000 users in Guadeloupe, i.e. 30% of the population. 53% of its users are women and 47% men.
11% between 13 and 24 years old

This data could not take into account the results of the Whatsapp, Tik Tok and Snapchat networks

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