DUBAI, 11th May, 2022 (WAM) — Emirates today announced the extension of its partnership with tech giant, Huawei, by signing a Memorandum of Understanding (MoU) during the Arabian Travel Market 2022, to to provide greater exposure for both brands in the Middle East, China and Africa markets, through joint activities and collaborations that increase audience engagement.
The MoU was signed by Orhan Abbas, Senior Vice President Business Operations – Far East at Emirates and Pablo Ning, President, Huawei Consumer Business Group – Middle East and Africa, in the presence of Adnan Kazim, Director Emirates commercial.
The agreement includes marketing collaborations between Emirates and Huawei on joint projects and promotional activities, which aim to expand their reach in each other’s home market.
In addition, the two brands will remain to achieve mutual benefits, including the continued development of the Emirates mobile app in the Huawei AppGallery.
Emirates and Huawei first established a strategic partnership in early 2020, a move that expanded the Emirates app’s user base by making it available on Huawei’s smart device AppGallery. The successful collaboration was further expanded with another agreement in 2021 which saw the installation of the Emirates app on their smartwatches.
Emirates continues to improve its digital customer experience through continuous investment and the introduction of cutting-edge technologies to its consumers. Reflecting its aim to reach and serve its global customer base, the Emirates app is available on Apple Store, Google Play as well as AppGallery thanks to the airline’s ongoing partnership with Huawei.
The Emirates app offers customers a variety of useful features, including flight search, mobile check-in, Skywards account information and more, all designed to make the customer’s digital experience easier and without traces.