educational videos to help content creators

An educational platform to train content creators

Instagram has just announced the launch of Creator Lab, an online portal that brings together various video resources for content creators looking for advice and best practices to apply. The goal is to provide creators with answers regarding the strategies to adopt to optimize their performance.

And to do that, Instagram has brought together content creators who are enjoying significant success on the platform, so they can give their advice to newbie creators. In short, Creator Lab brings together advice given by creators, for creators:

We believe in the importance of the creator community. We believe they drive culture, set trends and set new standards, explained Instagram boss Adam Mosseri.

3 suggested themes to help creators

On Creative Lab, educational videos are classified into 3 distinct categories. In each, content creators can find strategic advice, categorized as helpful:

  • Speak out : find your “why”, define your tone of voice, create your content strategy…
  • Building a community: nurture your community, manage with other creators, manage social pressure, set limits…
  • Develop over the long term: demystify the algorithm, develop partnerships with brands, sell products, do lives…

If the majority of the videos focus on understanding the algorithm, good practices in terms of content creation and their monetization, Instagram also wanted to highlight the management of the negative aspects that social networks can bring: online hate , burn-out, limits of privacy…

The videos are accessible for free from the Creator Lab platform. However, these are only in English for the moment.

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