Similar to Facebook and Twitter, Instagram is a social networking application through which you can interact with other users by following them, causing comments and liking posts. However, what makes Instagram special is that it is more focused on photo sharing. It is a huge success thanks to its filters and photo editing features which give the possibility in a few touches to capture unique moments and share them with other Instagrammers.
Who is Instagram for?
Basically, Instagram was intended for individuals and especially for young people who find it a very interesting way to pass the time. However, with the novelties and the potential developed by the application, several other groups have also focused their interest on it. This is for example the case of brands and promoters who no longer hesitate to exploit this gold mine to increase their productivity.
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As stated above, Instagram is full of features that are as useful for individuals (like you and me) as for influencers and entrepreneurs.
Gone are the days when video marketing was only for big companies. Anyone who has a quality camera or even a powerful smartphone and basic know-how can now produce one. Not only great for increasing prospect engagement, video also provides the ability to share more expressive content than an image or a series of stories.
With the new video messages feature, Instagram users can now create videos up to one minute long. Moreover, it is also possible to schedule Instagram videos as regular posts (using third-party apps). You can therefore use it to schedule your next publications. Be sure to make the first few seconds of your video engaging and you’ll always come up with great stats.
Live video is a feature that allows Instagram users to stream videos in real time, as they are taken. By using this feature, you will get closer to your audience who will enjoy watching the activities you carry out.
Instagram Live Video includes many features such as the ability to record live video to play in stories later. During the live, your subscribers can also comment and react to what is happening. You can even invite a few of them to join you live.
Instagram TV (IGTV)
IGTV is a platform integrated into Instagram that allows you to download long videos. This is a recent feature that allows content to be shared in vertical format such as stories or horizontally by tilting the smartphone. Unlike stories limited to 15 seconds or video posts limited to one minute, IGTV offers the possibility of creating up to 1 hour of content.
This feature will allow you to provide a huge amount of information to the audience that suits you or has access to your profile. You can also use it to cross-promote your content by uploading your YouTube videos. Your subscribers will no longer have to visit YouTube before they know more about you.
Over 500 million people use Instagram Stories every day, and for good reason! Every user of this app has a story section on the homepage just under the Instagram logo. Just click on it and start making stories!
Each story only lasts 24 hours and automatically disappears from the section once it expires. But you have the option to add as much content as you want permanently to your Story. Since the beginning, the Instagram team has never stopped adding features to this tool. Here are some possible actions on stories:
- Add music to your photo on stories;
- Add stickers to photo and videos;
- Carry out poll surveys;
- Use hashtags;
- Use location tags.
With stories, you can conduct interactive polls by encouraging your followers to give you their opinion on the subject of your choice.
This Instagram feature lets you track your performance, access professional resources, and build your brand. You can get information on how you are interacting with your followers as well as the appropriate time to put your posts online.
These pro dashboard tips help you get the most out of Instagram. The user also has the option to use the shortcuts to tools to grow their business and view monetization and eligibility status.