Apple vs Facebook: a $4 trillion duel of titans in the metaverse

Posted Jan 3, 2022, 5:12 PMUpdated on Jan 3, 2022 at 8:24 p.m.

It’s the future match of the titans in tech: Apple vs. Facebook in the ring of the metaverse, a virtual world where everyone can lead a parallel second life via an avatar. A duel between two giants who weigh, in aggregate, nearly 4,000 billion dollars on the stock market and do not want to be swept away by the next technological revolution.

Within the select Gafam club, the apple firm and the Menlo Park company have taken the lead. Each in its characteristic style. Facebook landed like a tank in a china store. At the end of October, Mark Zuckerberg’s group announced that its empire (renaming itself “Meta” by the way) would now set sail for the metaverse – which the 37-year-old multi-billionaire predicts will be the “ falls under the mobile Internet -, and that its dedicated investment expenditure would exceed 10 billion dollars as of… 2021. And this rain of dollars will intensify in the years to come.

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