Rectangular, white, with its small screen, the iPod was launched on October 23, 2001 by Apple. More than 20 years after the page was turned, Apple met the end of the production of its walkman in favor of its other products like the iPhone. For Greg Joswiak, Apple’s vice president of international marketing, it is only the object that will disappear but the spirit remains, “We’ve built an incredible music experience into all of our products, from the iPhone to the Apple Watch” he said in a statement.
A huge success
The iPod arrived on the market in 2001 at the same time as the illegal downloading of music exploded. This small device will then revolutionize the music industry by popularizing legal downloading, in particular via the iTunes software which was released the same year. With its iconic design and ease of use, the iPod quickly became the flagship object of the 2000s.
At the time Apple sought to develop its offer of consumer gadgets working with the Mac, so they threw their development into digital music players. In February 2001, Apple discovered a hard drive developed by Toshiba that was only 4.5 centimeters in diameter. This is the jackpot for the company which then brings together a team of thirty engineers, with the aim of releasing this new device for the end of the year celebrations. Objective achieved, six months later sort the iPod.
Since that date, the iPod in a few figures is: 1000the number of songs that the first version could store, a revolution for the time. 50%the sales that the iPod produces for the company, the veritable goose that lays the golden egg that puts the Apple company in another category. 450 millionthe number of iPods sold since 2001. Declined with the iPod Nano, the iPod Shuffle and the iPod Touch, in 2011 Apple held nearly 70% market share of mp3 players. A godsend that subsequently allowed the success of the iPhone.
For fans of this object, the iPod Touch remains available in the brand’s points of sale while stocks last. So, are we going to see this emblematic product one last time?
— MacSolTech (@MacSolTech) May 11, 2022