6 tips for growing your community

1. Choose a coherent and impactful name for your Facebook group

This is the first element that users see, which is why it is essential to take care with the name you choose when creating your Facebook group. This must provide as much as possible of the content that will be offered. This is even more important if you opt for a private group, as likely users by topic cannot preview the content.

This name must necessarily include a keyword in order to appear easily in a search. It can be a theme, a tool or brand name, while remaining quite simple and understandable. The name must be precise and can be humorous, if the context lends itself to it.

2. Write a relevant description

The description is also a key part of your Facebook group to attract new members. It must be functional, detailed and include certain key terms related to the field in question. This description can detail:

  • The main problems encountered by a potential new member, why and how the group can respond to them,
  • The typical profile of the ideal member for your group,
  • The added value that a user will be able to derive from his membership.

In the same way, be sure to clearly formulate the rules of your community: what is accepted and what is not, recommendations for speaking out, etc. These elements help to present the group.

3. Optimize your Facebook group to gain visibility

Other points must be taken care of to strengthen the visibility of your Facebook group and rally new members. That implies :

  • Tags and location: be sure to indicate a location and fill in relevant hashtags with the subject. This could have an impact on the SEO of your Facebook group.
  • The cover visual chosen for the band: opt for an image that is engaging and consistent with the proposed theme, without opting for an overly institutional choice.
  • The publication highlighted in the group (pinned): it must come in addition to the description and must have an informative aim. You can choose to be original, while keeping the objective of making potential members understand what your group can bring them.
  • Group privacy: a private group can bring a sense of exclusivity to members of the community and allows you to have a choice of users who can join it. On the other hand, a public group provides an opportunity for potential members to preview published content, but may be less engaging.

4. Feed your Facebook group on a regular basis

A Facebook group requires regular posting of content. The objective: to offer publications with high added value for users and to generate exchanges, in order to engage the community. For example, you can interview the members of your group in order to invite them to share their experience, but also offer exchanges through webinars, or even share articles from reliable sources related to the subject that interests your community.

A Facebook group that benefits from new relevant and regular content helps to retain its members. This can encourage them to recommend it around them and thus increase its number of subscribers.

5. Take your role as facilitator and moderator seriously

Just as it is important to post regularly, you need to be invested in your role as an administrator. This implies that it is up to you to animate the community and to carry out moderation within the Facebook group. In particular, you will have to interact with the members, for example by providing answers to their questions or simply by responding to comments.

On the other hand, you will have to enforce the rules defined for the group and ensure the good atmosphere within the community created. This condition will have a positive impact on the aura of your Facebook group, and the growth of its number of members in the long term.

6. Promote your Facebook group to expand your community

It is possible to integrate a widget from your Facebook group on your website or within a newsletter, for example. For this, the social network has a page with recommendations for using the Group plugin. If you also have a Facebook Page, do not hesitate to invite your subscribers to join your group and relay it on your various social networks. Finally, you can ask members of your community to endorse your Facebook group via their own accounts.

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